In the digital age, it’s now more important than ever before to have a website that attracts business and is easy to use. When customers are interested in your business, the first thing they will usually do is research you online. Whether you’re supplying services or a product, your business needs to have a strong web presence, and that starts with your website. Jacques Poujade, a financial services professional with more than 30 years of experience in the industry, knows firsthand how important your website is to your business. He’s sharing six reasons why your business website design could be refreshed.
You’re probably neglecting your web presence
When you’re focused on the success of your business, it can be challenging to also be focused on the success of your web presence. But this may actually be costing you customers, according to Poujade. Your website is probably one of the first things your customers will look for, even if they’re just searching online for your address.
Social media is important, but it’s not the only thing
If you are putting your efforts into your web presence, it’s likely you’re focusing on social media, which is important. But Jacques Poujade believes this could end up hurting you, if your website isn’t at the same level. Social media can dominate the landscape, but at the end of the day, the people who are really buying from your business will likely be visiting your website.
Your website needs to function flawlessly
Another issue with the web design of many businesses is that they do not function at the expert level they should in today’s digital economy. Your website needs to be user-friendly, and people need to be able to access your website and your products seamlessly, without any issues. Many websites will have bugs, lag, or be disorganized, and once your website is like that, it can be difficult to reorganize it. But that doesn’t mean you should shy away from refreshing your website. On the contrary, this actually probably means you should be refreshing your website right now and be treating that as a priority.
Your website is probably outdated
If you made a website when you first established your business, you’re on top of the game. But the thing is, websites constantly need to be updated and refreshed, and if you’ve just let your website sit there, it absolutely needs to be updated. Plenty of people make their website and forget about it, but that can be a big pitfall, according to Poujade. Updating your website often and giving it constant refreshes will help it stand out and draw clients to your work.
There are a lot of new web advances
Likewise, if you made your website a while ago, there are a lot of new, recent, and exciting advances in web technology. These advancements can help your website in tons of ways, and if you’re not integrating these new updates, you risk falling behind, which can happen quickly in the digital era.
There are a lot of tools at your disposal
The good news is, there are tons of tools at your disposal to help you refresh your website. Whether you hire the help of a professional, or turn to a digital tool, there are plenty of ways you can easily and affordably give your website a refresh.
About Jacques Poujade
Jacques Poujade is a Managing Partner at LendPlus and believes that everyone deserves to finance their dream home. He recently was featured in an article talking about cryptocurrency. If you want to read more from Jacques Poujade, you can read his posts on his blog.