If you’re operating an ecommerce website, it’s vital that you are able to create a website where your visitors feel comfortable and confident making purchases with you online. For well established businesses, their reputation alone is often enough to instill confidence in visitors. However, if you’re not lucky enough to have a solid reputation outside of your website, you’re going to need to find ways to build this trust once people get to your website.
To help you see how this can be done, here are three ways to make your website appear more trustworthy.
Create A Beautiful Website
The look and feel of your website can go a long way toward helping people feel like they can trust you as a business. If your website looks unprofessional, people will assume that you’re unprofessional as well.
To make your website look more professional and trustworthy, William Lynch, a contributor to Chron Small Business, recommends making sure that the fonts you use are appropriate sizes and styles as well as choosing colors that are on brand for you and make it appealing for your visitors to look at your site. You should also ensure that you use quality graphics. If you’re unsure how to accomplish these things on your own, you may want to consider working with a professional website developer to get a finished product that will positively reflect on your business and online presence.
Include Social And Media Proof
One thing that can get people to start trusting your website more is if they’re able to see that other people have used your business in the past and have had a positive experience with it.
While this can be shown through things like social proof and testimonials, online marketing guru Neil Patel shares that you should also include any mentions that you’ve had in the press and any reputable businesses who you’ve worked with or who’ve used your products or services. By showcasing these things on your website, you’ll be using the integrity of these people and organizations to build more trust.
Part of what can make your website more trustworthy to new and returning visitors is how reachable you are to those who need assistance.
To help you with this, Syed Balkhi, a contributor to Entrepreneur.com, suggests that you make it possible for people to reach you 24/7. Even just seeing that you have someone available for people to speak to, be it through an online chat or some other form of communication, can make people realize that they’re working with real people who want to help.
If you need to make your website appear more professional and trustworthy, consider using the tips mentioned above to help you accomplish this.