If you’re ready to create a new social media strategy for your business as you move into 2022, you’ve first got to look at where social media appears to be trending into the future. With this knowledge and an understanding of your online followers, you might find that your previous social media strategy just won’t cut it in the new year.
So to help you stay ahead of the curve, here are three trends to implement into your social media strategy this year.
Rethink How You’re Using Reels
For businesses and brands who spend a lot of their time working on Instagram, reels might be one form of content that you’ve played with over the last year or so. However, since reels are becoming more well known and well liked, it’s time for businesses to up their game here.
If you were using reels in the past but weren’t putting a lot of time or attention into them, this is something you’re going to want to change. You should now aim for your reels to be very creative, very well put together, and very entertaining. Because so many people, brands, and businesses are going to be creating this type of content in the next year, knowing how you can set yourself apart and putting some actual production value into your reels will help you to stand out.
Branch Out In The Influencers You Use
While you’ve likely heard about using influencers in your social media strategy before, the logic behind choosing who you should partner with may need to change.
Although it’s still a good idea to seek out influencers who are well liked and well known by your target demographic, you should also consider working with influencers who are just phenomenal content creators. If you can team up with someone who can make very creative and entertaining content, even if they might not seem like the most natural choice for your brand on the surface, you could wind up seeing some great success from their notoriety.
Keep Content Short
While it’s great to have a lot to say about your business and a desire to share all the information you can with those in your circles, social media really isn’t the place to be doing this. Rather, you should try your best to keep content short and sweet in order to see success on these platforms.
In general, shorter video clips tend to be more successful than longer videos. And if you can get your point across in just a few words, don’t waste people’s time by trying to be long-winded. Save this type of content for your blog or your website, where people are more willing to spend more time and get deeper information.
If you’re needing to make some adjustments to your social media strategy this year, consider implementing some of the tips mentioned above to help you begin moving in the right direction.