Social media never fails to surprise us, whipping out something creative for its users each time. The much-talked-about Clubhouse App is the latest kid on the block, and we bet you can’t wait to find out what exactly it entails.
The Clubhouse App was developed by Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth. It hit the market in April 2020 and has already managed to gain over 10 million users. The app rose to popularity when Elon Musk first appeared on the app, followed by several other celebrities.
What Is Clubhouse App?
The Clubhouse App fosters a virtual community where people can meet up to host, listen to, or moderate conversations about different topics. This is basically a platform for anyone who wants to enhance their knowledge and listen to the opinions of people around the globe, including celebrities, thinkers, and influencers. It is exclusively meant for audio-chat, which is a breath of fresh air after pictures and videos on Facebook, Instagram, Snapchat and TikTok.
How Does Clubhouse Work?
As soon as you open the app, you are presented with a list of ‘rooms’ you can join. You can also view the people present in that room. Let’s say we spot the likes of Oprah or Ashton Kutcher silently spectating a conversation; we’re definitely joining!
You can even create your own ‘room’ where you can talk about any topic that interests you. Each room has moderators, listeners, and speakers, so you are at liberty to choose the role you like.
Where Can I Get the Clubhouse App?
Clubhouse is currently only available on iOS. You can download the app on your iPhone, iPad, and iPod. But to actually get into the app, you need an invitation from an existing Clubhouse user. When someone joins Clubhouse, they get two invites, and they can earn more invites to send as they spend more time on the app. So, if you’re interested in exploring this app, the easiest way is to ask if your friends are using it.
Here to Stay?
The audio-only social media app came along and offered people what they need the most, especially in the time of the pandemic where getting together just isn’t an easy option. The large social interactions that are truly hard to come by during the pandemic are believed to be the reason behind its growing popularity.
This shouldn’t come as a surprise, as people want to see more engagement, value, and real interactions but they don’t necessarily want to be bombarded by advertising that comes with following a brand on social media.
There have been a lot of questions about what will happen once Clubhouse becomes public. Will marketers take over the app? Will the loss of exclusivity make Clubhouse lose its popularity? Well, we don’t have answers to these questions yet, but we have to wait and see once the app is public.
Even though the app is wholeheartedly welcomed as it imitates real-life interactions, especially amidst the pandemic, we’re anxious to see whether it maintains its popularity in the future.