If you’re a business owner, regardless of the size or type of business you’re running, customer service is likely top of mind. Optimizing the quality and efficiency of your customer service is a great way to ensure your business’s success by keeping customers coming back and encouraging their network to do so as well. After all, 76% of people think that customer service is a test of how much a business actually values them as a customer. Additionally, having a great customer service system means you won’t be the subject of an online complaint about lousy service and general customer dissatisfaction. To amp up your customer service, you should keep the following themes in mind: personalization, efficiency, and friendliness. If you want to kick your customer service up a notch to increase your business’s revenue and improve your reputation, read on for some great tips.
Make your customer service practices personal to your customers
One of the best ways to amp up your customer service is to make sure you’re working with your customers in a way that is catered to their personal needs and wants. An easy way to make sure you’re funneling all interactions through this lens is by doing ample research on your customers to get to know them, what they value, and what makes them tick. If you want to do some thorough customer research, consider an online survey tool. You can send out surveys about whatever you’d like to your customer contact list. That way, you’re polling the people you would like to know more about. After you receive data from the survey, make sure you analyze the data thoughtfully to learn more about the types of things your customers like, generally. For instance, they may mention the way they most prefer to be contacted. If for your customers, that’s by phone, try to integrate more telephone marketing strategies into your business plan. Also, you can find out just how satisfied your customers are with your current level of service. You may find out that you were missing something completely in your customer service strategy, and can quickly make adjustments.
Optimize efficiency to ensure customer service success
Another key way to increase the quality of your customer service is by making sure you optimize efficiency. A great way to do that is by implementing a predictive dialer software, which allows your customer service agents to make significantly more customer service calls by dialing a long list of numbers for them. That way, your agents are not spending time manually punching in the telephone numbers of customers. Your office or call center will save much more time this way, which allows your agents to help more customers than they would with traditional phones. Customers will love this, as it will cut down on time they’re spending waiting for help with their issues on the phone.
Service with a smile is service done well
The last major tip for providing a great quality customer service experience is to make sure all your customer service agents are friendly, knowledgeable, and speak with a “smile in their voice.” Agents who are respectful, listen carefully, and ask helpful questions will keep your customers in a good mood, which reflects well on your business’s reputation. A great way to keep your employees friendly and ready to give great service is by really focusing on employee morale. By instituting fun activities in the office, valuing personal events like birthdays, and giving ample personal time off, your employees will be in better spirits, which will enhance their level of customer service.
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